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Creative strategy in advertising.

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Detalhes bibliográficos
Autor principal:	Drewniany, Bonniel L.
Outros Autores:	Jewler, A. Jerome
Formato:	Livro
Idioma:	inglês
Publicado em:	Boston, USA : Thomson, c2008.
Edição:	9th ed.
Assuntos:	Advertising copy. Advertising layout and typography.
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