APA引文

Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). McGraw-Hill.

芝加哥风格引文

Cravens, David W., 与 Nigel F. Piercy. Strategic Marketing. 9th ed. New York: McGraw-Hill, 2009.

MLA引文

Cravens, David W., 与 Nigel F. Piercy. Strategic Marketing. 9th ed. McGraw-Hill, 2009.