Schiffman, L. G., & Kanuk, L. L. (2007). Consumer behavior (9th ed.). Pearson, Prentice Hall.
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Chicago Style (17th ed.) Citation
Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 9th ed. Upper Saddle River, New Jersey: Pearson, Prentice Hall, 2007.
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MLA (9th ed.) Citation
Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 9th ed. Pearson, Prentice Hall, 2007.
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Warning: These citations may not always be 100% accurate.