APA-viite (7. p.)

Arens, W. F., & Weigold, M. F. (2008). Contemporary advertising (11th ed.). McGraw-Hill.

Chicago-viite (17. p.)

Arens, William F., ja Michael F. Weigold. Contemporary Advertising. 11th ed. NewYork: McGraw-Hill, 2008.

MLA-viite (9. p.)

Arens, William F., ja Michael F. Weigold. Contemporary Advertising. 11th ed. McGraw-Hill, 2008.