Kotler, P. (1983). Principles of marketing (2nd ed.). Prentice-Hall.
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Chicago Style (17th ed.) Citation
Kotler, Philip. Principles of Marketing. 2nd ed. London: Prentice-Hall, 1983.
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MLA (9th ed.) Citation
Kotler, Philip. Principles of Marketing. 2nd ed. Prentice-Hall, 1983.
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Warning: These citations may not always be 100% accurate.