APA (7th ed.) Citation
Ferrell, O., & Hartline, M. D. (2008). Marketing strategy (4th ed.). south-western.
Chicago Style (17th ed.) Citation
Ferrell, O.C, and Michael D. Hartline. Marketing Strategy. 4th ed. Australia: south-western, 2008.
MLA (9th ed.) Citation
Ferrell, O.C, and Michael D. Hartline. Marketing Strategy. 4th ed. south-western, 2008.
Warning: These citations may not always be 100% accurate.