APA (7th ed.) Citation
Arens, W. F., & Weigold, M. F. &. A. (2011). Contemporary advertising: And integrated marketing communications (13th ed.). McGraw-Hill.
Chicago Style (17th ed.) Citation
Arens, William F., and Michael F. & Arens,Christian Weigold. Contemporary Advertising: And Integrated Marketing Communications. 13th ed. New York: McGraw-Hill, 2011.
MLA (9th ed.) Citation
Arens, William F., and Michael F. & Arens,Christian Weigold. Contemporary Advertising: And Integrated Marketing Communications. 13th ed. McGraw-Hill, 2011.
Warning: These citations may not always be 100% accurate.