Jewler, A. J. (1992). Creative strategy in advertising (4th ed.). Wadsworth.
Chicago Style (17th ed.) CitationJewler, A. Jerome. Creative Strategy in Advertising. 4th ed. Belmont, California: Wadsworth, 1992.
MLA (9th ed.) CitationJewler, A. Jerome. Creative Strategy in Advertising. 4th ed. Wadsworth, 1992.
Warning: These citations may not always be 100% accurate.