Contemporary advertising /

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Bibliographic Details
Main Author: Arens, William F.
Other Authors: Weigold, Michael F.
Format: Book
Language:English
Published: NewYork : McGraw-Hill, c2008.
Edition:11th ed.
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Description
Physical Description:xI, 712p. : ill.
Bibliography:Includes bibliographical references and index.
ISBN:9780071101059 :