APA (7th ed.) Citation

Arens, W. F., & Weigold, M. F. (2008). Contemporary advertising (11th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Arens, William F., and Michael F. Weigold. Contemporary Advertising. 11th ed. NewYork: McGraw-Hill, 2008.

MLA (9th ed.) Citation

Arens, William F., and Michael F. Weigold. Contemporary Advertising. 11th ed. McGraw-Hill, 2008.