APA-Zitierstil (7. Ausg.)

Arens, W. F., & Weigold, M. F. (2008). Contemporary advertising (11th ed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Arens, William F., und Michael F. Weigold. Contemporary Advertising. 11th ed. NewYork: McGraw-Hill, 2008.

MLA-Zitierstil (9. Ausg.)

Arens, William F., und Michael F. Weigold. Contemporary Advertising. 11th ed. McGraw-Hill, 2008.