Search Results - Underhill, Paco

Paco Underhill

Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes. Provided by Wikipedia
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    Why we buy : the science of shopping /

    Why we buy : the science of shopping / by Underhill, Paco

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    Decoding the new consumer mind : how and why we shop and buy /

    Decoding the new consumer mind : how and why we shop and buy / by Yarrow, Kit, 1958-

    Published 2014
    Other Authors: “…Underhill, Paco…”
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