Search Results - Trout, Jack

Jack Trout

John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory. Provided by Wikipedia
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    In search of the obvious the antidote for today's marketing mess / by Trout, Jack

    Published 2008
    An electronic book accessible through the World Wide Web; click to view
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    Bottom-up marketing / by Ries, Al

    Published 1989
    Other Authors: “…Trout, Jack…”
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