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Daniel Starch

Daniel Starch (1883–1979) was an American psychologist and marketing researcher. He is considered to be one of the pioneers of marketing and consumer research in the early 20th century. Provided by Wikipedia
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    Measuring advertising, readership and results / by Starch, Daniel

    Published 1966
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    Measuring advertising, readership and results / by Starch, Daniel

    Published 1966
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