George Ritzer
George Ritzer (born October 14, 1940) is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber's idea of rationalization through the lens of the fast food industry. He coined the term in a 1983 article for ''The Journal of American Culture,'' developing the concept in ''The McDonaldization of Society'' (1993), which is among the best selling monographs in the history of American sociology.Ritzer has written many general sociology books, including ''Introduction to Sociology'' (2012) and ''Essentials to Sociology'' (2014), and modern/postmodern social theory textbooks. Many of his works have been translated into over 20 languages, with over a dozen translations of ''The McDonaldization of Society'' alone''.''
Ritzer is currently a Distinguished Professor Emeritus at the University of Maryland, College Park. Provided by Wikipedia
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Sociological theory / by Ritzer, George
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Sociological theory / by Ritzer, George
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Contemporary sociological theory / by Ritzer, George
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The McDonaldization of society : an investigation into the changing character of contemporary social life / by Ritzer, George
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Explorations in the sociology of consumption fast food, credit cards and casinos / by Ritzer, George
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Explorations in social theory from metatheorizing to rationalization / by Ritzer, George
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Globalization : a basic text / by Ritzer, George
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Contemporary sociological theory / by Ritzer, George
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Globalization : a basic text / by Ritzer, George
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The McDonaldization of society : an investigation into the changing character of contemporary social life / by Ritzer, George
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Sociological theory / by Ritzer, George
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Sociological theory / by Ritzer, George
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Explorations in the sociology of consumption fast food, credit cards and casinos / by Ritzer, George
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Explorations in social theory from metatheorizing to rationalization / by Ritzer, George
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Multicultural experiences multicultural theories / by Rogers, Mary F.
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Multicultural experiences multicultural theories / by Rogers, Mary F.
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Philosophy
Sociology
Biography
Social aspects
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Sociologists
Civilization
Consumer behavior
Consumption (Economics)
Fast food restaurants
Globalization
Management
Multiculturalism
Pluralism (Social sciences)
Rationalization (Psychology)
Social conditions
Social structure
Sociologists Biography