Donald McGavran

Donald Anderson McGavran (December 15, 1897 – July 10, 1990) was a missiologist and founding Dean of the School of World Mission at Fuller Theological Seminary in Pasadena, California, and is known for his work related to evangelism and religious conversion. McGavran is widely regarded as the most influential missiologist of the 20th century.

McGavran identified differences of caste and economic social position as major barriers to the spread of Christianity. His work substantially changed the methods by which missionaries identify and prioritize groups of persons for missionary work and stimulated the Church Growth Movement. McGavran developed his church growth principles after rejecting the popular view that mission was ‘philanthropy, education, medicine, famine relief, evangelism, and world friendship’ and become convinced that good deeds – while necessary – ‘must never replace the essential task of mission, discipling the peoples of the earth’. Provided by Wikipedia