Patricia Martin is an American author, speaker, and cultural analyst. She is president and CEO of the Chicago-based marketing firm, LitLamp Communications, which she founded in 1995. She has published several books: ''RenGen:Renaissance Generation – The Rise of the Cultural Consumer and What it Means to Your Business'', ''Tipping the Culture: How Engaging Millennials Will Change Things'', and ''Made Possible By: Succeeding with Sponsorship''.
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