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Isocrates

Greek rhetoric is commonly traced to Corax of Syracuse, who first formulated a set of rhetorical rules in the fifth century BC. His pupil Tisias was influential in the development of the rhetoric of the courtroom, and by some accounts was the teacher of Isocrates. Within two generations, rhetoric had become an important art, its growth driven by social and political changes such as democracy and courts of law. Isocrates starved himself to death - due to the perceived loss of Greek liberty, following the Battle of Chaeronea, two years before his 100th birthday. Provided by Wikipedia