George Barna (born 1954) is the founder of The Barna Group, a market research firm specializing in studying the religious beliefs and behavior of Americans, and the intersection of faith and culture. From 2013–2018 he served as the executive director of the American Culture & Faith Institute, the research division of United in Purpose. In 2019 he became a professor at Arizona Christian University in Phoenix, Arizona, where he also started the Cultural Research Center at Arizona Christian University. He is also the senior research fellow for Christian ethics and Biblical worldview at Family Research Council.
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