Search Results - Aaker, David

David Aaker

David Allen Aaker (born February 11, 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet. Provided by Wikipedia
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    Three threats to brand relevance strategies that work / by Aaker, David

    Published 2013
    An electronic book accessible through the World Wide Web; click to view
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  2. 2
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    Advertising management / by Aaker, David A.

    Published 1987
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  3. 3
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    Marketing research / by Aaker, David A.

    Published 1986
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  4. 4
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    Strategic marketing management : global perspectives / by Aaker, David A.

    Published 2010
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  5. 5
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    Brand relevance making competitors irrelevant / by Aaker, David A.

    Published 2011
    An electronic book accessible through the World Wide Web; click to view
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    Advertising management / by Batra, Rajeev

    Published 1996
    Other Authors: “…Aaker, David A., join author…”
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