Influence of PR Strategies on the success of CEO’s image in selected organizations in Kenya
Purpose: The purpose of the study was to establish the influence of PR strategies on the success of CEO‟s image in selected organizationsin Kenya Methodology: The current research adopted both quantitative and qualitative approach (mixed method) using the survey research design. The researcher us...
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| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | English |
| Publicado: |
International Journal of Communications and Public Relations
2019
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| Materias: | |
| Acceso en línea: | https://repository.daystar.ac.ke/handle/123456789/2999 |
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Influence of PR Strategies on the success of CEO’s image in selected organizations in Kenya.