Fundamentals of marketing /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1984.
|
| Edition: | 7th ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
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Fundamentals of marketing /
Data-driven marketing the 15 metrics everyone in marketing should know /
