Broadcast programming, strategies for winning television and radio audiences /

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Bibliographic Details
Main Author:	Eastman, Susan Tyler
Other Authors:	Head, Sydney W., Klein, Lewis
Format:	Book
Language:	English
Published:	Belmont, California : Wadsworth Publishing Co., c1981.
Edition:	ed.
Subjects:	Radio programs > Planning > Addresses, essays, lectures. Television programs > Planning > Addresses, essays, lectures.
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100	1		\|a Eastman, Susan Tyler.
245	1	0	\|a Broadcast programming, strategies for winning television and radio audiences / \|c by.Susan Tyler Eastman.
250			\|a ed.
260			\|a Belmont, California : \|b Wadsworth Publishing Co., \|c c1981.
300			\|a xvi, 384 p. : \|b ill.
504			\|a Includes bibliographical references and index.
650		0	\|a Radio programs \|x Planning \|x Addresses, essays, lectures.
650		0	\|a Television programs \|x Planning \|x Addresses, essays, lectures.
700	1		\|a Head, Sydney W.
700	1		\|a Klein, Lewis.
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